On the occasion of the 20th anniversary of Article 25 of the Charter of Fundamental Rights of the EU which officially recognizes “the right of the elderly to lead a life of dignity and independence and to participate in social and cultural life” (right which was not present in the Universal Declaration of Human Rights), the French Society of Geriatrics and Gerontology (Société Française de Gériatrie et Gérontologie – SFGG), with the support of 42 other organizations from 29 different countries, is launching a global awareness campaign for the rights of people aged 60 years and older: #OldLivesMatter.

With 3 videos available in different languages – “#OldLivesMatter” by Jean-Paul Lilienfeld, Director of “La Journée de la Jupe” (2010) with Isabelle Adjani, who received a “Cesar” for her role – showcasing 3 kinds of ordinary racism under a humorous and original light, we wanted to show how ageism is such a common discrimination that we no longer see it”.

In 2050, people aged 60 years and older will be 2 billion in the world: “society will be able to derive an advantage from this aging population if we all age in better health. But for that, we must eliminate ageist prejudices” explains Prof. Olivier Guérin, President of the SFGG.

#OldLivesMatter | Case 1 (English subtitles):

#OldLivesMatter | Case 2 (English subtitles):

#OldLivesMatter | Case 3 (English subtitles):

#OldLivesMatter | Case 1 (Italian subtitles):

#OldLivesMatter | Case 2 (Italian subtitles):

#OldLivesMatter | Case 3 (Italian subtitles):